Dr Pepper has a presence on all major social platforms with millions of obsessed fans. For over 3 years, it was my job to define the visual look and feel of the brand digitally, to help create campaigns attracting more consumers and to pitch projects and ideas to client introducing new ideas to keep the product interesting for newer generations.
Dr Pepper partnered up with Avengers and launched a collectible set of cans that drove fans insane. As the main designer behind the campaign, I was sent off to Comic-Con in San Diego to get a full coverage of the event and create digital content such as social media images, email, and banners to help promote the campaign.
For 3 years, together with copywriters and strategists, I created daily content for social media. Many times working around the clock in war rooms during football season, creating real-time content.
Every year Dr Pepper gives away $100,000 in tuition. It was my job to create content for multiple platforms to help promote the campaign.
When celebrities showed their love for Dr Pepper on their social media profiles, we contacted them and teamed up, creating a One of a Kind partnership.